This PSA was broadcast across the country on many networks, cable outlets, and on various platforms. While the play window was short (one month), it had a high rotation. The concept was to get across the impact of prostate cancer and a call to action. It was important to create a high energy, punchy, sporty, and interesting promotion to engage the public and get them interested in this walk/run for a good cause. The key messages: Get out and get involved.
Gleam Media secured the services of Olympic Gold Medalist Jamie Sale along with World Cup Soccer Player and Gleam Media partner, Helen Stoumbos.
The promo was shot in HD on Green Screen and the back ground was enhanced through the use of After Effects. The music was specifically composed for this campaign by Dave Thompson of Digital Underdog Productions.
As featured on the FOX Network show We Live Soccer produced and created by Gleam Media.
Racing on Skates is an overview of Speed Skating Canada's Long Term Participant & Athlete Development Model.
powered by | info@gleamtv.com | 647.477.6863 | email us
powered by | info@gleamtv.com | 647.477.6863 | email us
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